Beyond SMART Goals 2021

Do you want to take your business, career, start-up or side project to the next level?

Book a Beyond SMART Goals coaching session. Discounted rate.

Make 2021 a high performance year. 


How to book and pay

Step 1

Book your 1.5 hour Zoom Beyond SMART Goals 2021 coaching session via Calendly.

Step 2

Once you have booked your session via Calendly you will receive a meeting invitation request via email with the date, time and your secure Zoom link in it.

Step 3

Have your 1.5 hour Beyond SMART Goals 2021 session with me via Zoom.t EFT or credit

Step 4

I will immediately email you your completed Beyond SMART Goals 2021 2-page flexible, clear goal setting and implementation plan.

Step 5

Your invoice for the session will be emailed to you.

Step 6

Pay for your session online via secure Payfast EFT or credit card. International payments welcome. 

Fee: was R1,000 now R750 inclusive.

25% Lockdown Discount

From: 15 Dec 2020 – 15 Feb 2021

20 sessions only. 0 sessions left.


2020 with the COVID-19 pandemic and lockdowns was a bizarre and challenging year. 2021, from the looks of it, could be more of the same. However, it is often during times of disruption that new insights can be found and new opportunities seized.

The beginning of a new year is a good time to gain more clarity and set yourself up for a successful 2021. You can do this by setting Beyond SMART Goals for your:

  • Business
  • Career
  • Start-up or
  • Side project

With this 1.5 hour Zoom Beyond SMART Goals 2021 process you will:

  1. Save time and money by gaining more clarity, direction and focus for 2021.
  2. Learn how to identify, set and prioritise your 3 core goals  using goal setting best practices.
  3. Formulate a simple, actionable implementation plan using the domino-effect process.
  4. Leave with your completed 2-page clear, flexible goal setting and implementation plan. No homework to do. Use this plan (PowerPoint / PDF) as a roadmap for the rest of the year. Keep it on your laptop or phone and refer to it. Print it out and stick it up on your wall as inspiration and as a guide for the rest of the year. 

25% Lockdown Discount

Fee: was R1,000 now R750 inclusive

From: 15 Dec 2020 – 15 Feb 2021 only

Flexible times for business owners and executives:

Tue – Fri: 11:00 to 22:00* (SA time)

Sat & Sun: 11:00 to 18:00*

*SAST, i.e. South Africa time zone.

What is Beyond SMART Goals?

It is a coaching process that I have designed, implemented and refined over the last 4 years of practicing as a qualified executive and business coach. I have included some of the best practices of goal-setting and achievement in Beyond SMART Goals 2021. During this process you decide whether you would like to set:

  1. Traditional SMART (Specific, Measurable, Achievable, Relevant and Time bound) goals that will stretch you and are mostly likely within your reach, or
  2. Moonshot goals that are inspirational, audacious and far beyond your comfort zone, or
  3. A combination of SMART and moonshot goals.




Who is it for?

Beyond SMART Goals 2021 is for you if:

  1. You find that clarifying, prioritising and planning for the year ahead works for you.

  2. You know that you could do a lot more with clarity, a few core goals and a workable plan to get your business, career, start-up, side project from where it is to MVP, launch or completion in 2021.

  3. 2020 with its lockdown and twists and turns caused many issues for your business and you need to pivot but are not sure what to do next.

  4. You are stuck, have too many ideas or none at all and could use a process and framework to guide you to clarity, prioritisation and action.

  5. You have an idea for a start-up or side project to generate additional income but haven’t started it yet.

  6. You didn’t perform as well as you wanted to at work this year and in 2021 you want to take your performance to the next level but you don’t have a plan.

  7. 2020 went well despite the challenges and you have bolder ambitions for your business or career in 2021 and you’d like to clarify your goals and create a plan of action.


About me, Shams Essack

Corp Comms Consultant, Digital Marketing Advisor, Executive and Business Coach.

Nine years ago, I set up my own consulting business and have been running it successfully since then. I have 200+ hours of coaching experience, by word-of- mouth referrals and testimonials from coaching clients about the positive impact my coaching has made and is making on their careers and businesses.

I was an award-winning manager at a global organisation, won an MNet EDiT award with a fellow student, presented two TV shows on SABC 1 (“Heart and Soul” and “Shadows of Divinity”), have produced a corporate booklet where the client ordered an additional print run of 10,000 copies due to demand, produced training and induction videos and a range of other projects. 

In 2020 I managed to keep my business afloat with new clients despite the COVID-19 challenges, added to my digital skillset and have achieved significant milestones in two of my side projects.


BSW (UB), BA (Hons)(Wits), MA (Wits)

Accounting, Entrepreneurship and Marketing certificates (GIBS: Gordon Institute of Business Science)

ILS Coach Certificate (2016)

Professional membership:

COMENSA (Coaches and Mentors of South Africa), recognised by SAQA.

I have the lived experience of several jobs in a variety of industries, running a number of businesses, postgraduate and ongoing education, two marriages in 24 years and two young adult offspring. Before lockdown I had travelled to 22 countries excluding the three countries I’ve lived in.

As an executive and business coach I created this Beyond SMART Goals 2021 as one of my lockdown projects. I used principles from my own coach training and practice as well as some of the best practices in goal-setting and achievement.

My aim for this 2 month Beyond SMART Goals 2021 initiative is to provide people who are committed to setting and achieving goals for their business, work, start-up or side project with a  clear streamlined process to do this. #GetItDoneIn2021


FAQs: Beyond SMART Goals 2021 #GetItDone2021

Book your session via Calendly. You will receive a meeting invitation request via email with the date, time (in your time zone) and your secure Zoom link in it. When it is time for your session click on your Zoom link and meet me online for your session.
After the session I will email you your invoice for payment.

After you session I will email you a secure Payfast link where you can pay by instant EFT or credit card.

Email me at or WhatsApp me +27 83 709 8109 with the details and I will resolve the issues.

Yes you can. Email me or WhatsApp me +27 83 709 8109 with you preferred times and I will book the session for you and email you the Zoom link.

You can make a transfer directly into my bank account after the session.

Yes you can. Payfast accepts all major international credit cards. You can also pay via EFT.

Most of my clients give me testimonials buy they don’t want me to share this information on my website. A few clients have given me permission to share their initials and industry they are in. Many prefer to keep the fact that they get coaching private and confidential.

The term “moonshot” goal comes from JF Kennedy’s bold goal to make history and put a man on the moon before the end of the 1960s. He spoke about this in a speech in 1962 and the mission was accomplished in 1969.

“But why, some say, the moon? Why choose this as our goal? And they may well ask why climb the highest mountain? Why, 35 years ago, fly the Atlantic? Why does Rice play Texas?

We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.” Source:

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