Shams has TV presenting and production experience. She presented a TV show on SABC1 “Heart and Soul” and “Shadows of Divinity” (1999 to 2001) and produced and directed two inserts for the programme. As an honours student at Wits she won an MNet EDiT (Emerging Dynamics in Television) Award with a fellow student for a 15 min documentary.
Shams prides herself in her long-standing, quality relationships with clients and suppliers. Clients include private, public and non-profit organisations and individuals.
Customised solutions are designed for each client based on specific requirements, industry sector and budgets in order to add maximum value.
As and when needed trusted associates and sub-contractors are included in projects to deliver on clients’ specifications.
She was Head of Strategy and Business Development at digital online marketplace Tapsnapp.co “on demand photography wherever you are” (2017-2020).
Shams has significant life experience and is attuned to issues of diversity: race, gender, class and people with disabilities.
She used to be an intrepid adventurer who parachuted and went scuba diving and qualified as an Advanced Diver with NAUI. Now she prefers more sedate activities such as reading non-fiction books, non-fiction writing and traveling. Shams has visited 22 countries, including Namibia, Botswana, Ghana, Nigeria, Malawi, Singapore, Thailand, India, China, Spain, France, the UK, the US and Brazil. She has two young adult sons and has been married for 24 years.